Online Shopping and the “Kate Middleton Effect”


Yesterday, after the British Monarchy released this photo of Prince William, Kate Middleton, and their totally adorable newborn baby, the dress she was wearing in the photo sold out in two hours. Isn’t that crazy? Customers are even calling the maternity brand and begging them to check their stock again and again to see if all the dresses are really gone. (I’m covering this story today, and I’m flabbergasted by it, so I thought I’d pop by to share.)

For all of you out there who want this dress (and I don’t blame you, it’s beautiful!), they will be available again on September 16th.

Image Courtesy: British Monarchy Facebook page

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